03
December
Monday
At Home With Diversity Certification Course
12-03-2018 8:30 AM - 4:30 PM
The consumers in today’s real estate market represent a diverse population of buyers and sellers. In this one-day course, participants will learn how to: research the demographic make-up of their local market; gain an understanding of the needs of their constituencies; and provide equal and ethical services to meet or exceed expectations of their customers and clients. Adherence to fair housing laws, including fair housing in marketing, listing and showing will be covered in detail.
Pre-registration by 11/23 and additional fee applies.
Successful completion of this course and exam may make you eligible for the AHWD designation. Click here for additional information.
Continuing Education
- New Jersey Real Estate - 6 Core Credits
- New York Real Estate - 6.5 Credits
- Pennsylvania Real Estate - 7 Credits
C-RETS: Designing & Sustaining Successful Teams
12-03-2018 8:30 AM - 4:30 PM
As the real estate industry progresses and the consumers’ demands on the agent increase, many real estate professionals have begun moving their existing single-agent practice to a more sophisticated and advanced model to better serve their clients and become more profitable. In this session, participants will explore: the foundation and design of teams; laws regulating how a team can be marketed; technology and communication issues relating to teams; and systems to assure thorough and accurate client service.
Pre-registration by 11/23 and additional fee applies.
*C-RETS Elective Course
Completion of this course does not automatically make you eligible for the C-RETS designation. Additional criteria is required, click here for more information.
Continuing Education
- New Jersey Real Estate - 6 Elective Credits
- New York Real Estate - 6.5 Credits
WCR: Leadership Excellence
12-03-2018 8:30 AM - 4:30 PM
What does it take to become a highly effective leader? This engaging and interactive course focuses on proven leadership principles and practices: leading through adversity and conflict, empowering teams and understanding and working effectively with different personalities from a leadership perspective. You’ll also gain new understanding of the importance of emotional intelligence and its role in successful leadership. This course will help you uncover your own leadership strengths and then develop a personalized plan of next-level action.
Pre-registration by 11/23 and additional fee applies.
Completion of this course does not automatically make you eligible for the PMN designation. Additional criteria is required, click here for more information.
CIPS: Global Real Estate- Transaction Tools
12-03-2018 8:30 AM - 5:00 PM
This course provides you with the tools needed to present investment information to international clients—in their currency and area. You will learn how to measure investment performance, prepare financial projections, and understand the effects of taxes and exchange rates on investment.
Pre-registration by 11/23 and additional fee applies.
*CIPS Core Course
Completion of this course does not automatically make you eligible for the CIPS designation. Additional criteria is required, click here for more information.
Continuing Education
- New Jersey Real Estate - 7 Elective Credits
- New York Real Estate - 7.5 Credits
- Pennsylvania Real Estate - 7.5 Credits
RRC: PowerUp on Smart Home Technologies
12-03-2018 8:30 AM - 5:30 PM
What qualifies as a “smart home,” and how do you leverage a smart home’s functions and features in your marketing strategy? Do you have the knowledge and skills to advise your clients on the proper valuation and use of various smart home technologies? What are the common security and legal considerations associated with buying and selling smart homes?
These questions and many more are addressed in this one-day course.
Pre-registration by 11/23 and additional fee applies.
*RCC Designation Elective Course
Completion of this course does not automatically make you eligible for the RRC (formerly CRS) designation. Additional criteria is required, click here for more information.
Continuing Education
- New Jersey Real Estate - 8 Elective Credits
- New York Real Estate - 8 Credits
- Pennsylvania Real Estate - 8 Credits
Professional Standards Administrator’s Training
12-03-2018 9:00 AM - 4:00 PM
Professional Standards Administrators appointed by REALTOR® associations and boards must complete this training program once every four years. The current four-year cycle ends December 31, 2018. If you are a new Professional Standards Administrator or an existing PSA in need of a class that meets the NAR learning objectives, this may be one of your last chances in this cycle. Pre-registration by 11/23 and $50 fee are required.
Find out what gets shared and liked, how to use photo editing apps for business, and then apply what you’ve learned in a workshop. Repeated Tuesday, 2-3 pm.
How to Avoid Lawsuits & Save on Taxes
12-03-2018 12:00 PM - 2:00 PM
Room 312
Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:
- Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.
- Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.
- Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate succession.
Continuing Education
- New York Real Estate - 2 Credits
Discovering Commercial Real Estate
12-03-2018 12:30 PM - 3:30 PM
This course offers a broad overview of the basics of commercial real estate and how it differs from residential real estate. Students will be able to distinguish and understand the broker’s role and discover the different types of commercial properties, terms, valuation methods, marketing and resources for further education.
While it will not equip an agent with the needed tools to practice commercial real estate, it will explain the business and introduce many of the resources needed to pursue a commercial transaction or a career in commercial real estate.
This is an ideal introductory course for those who are newly licensed and/or residential agents who want to learn more about commercial real estate.
Pre-registration by 11/23 and additional fee applies.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Tracks
Session Handouts
Go Forth & Sin No More
12-03-2018 12:30 PM - 3:30 PM
Room 302
Examining how the NAR Code of Ethics intersects with state and federal law, this course provides a new perspective on the Code and risk management in the practice of real estate. Providing adequate time for class participation and discussion this course asks “What would you do?” and applies the answers to current case studies and examples. Repeated Tuesday, 9-12 pm.
Continuing Education
- New Jersey Real Estate - 3 Ethics Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
Smart-home technology is enhancing and assisting how households are run. Organized in ways you would never imagine, discover how this technology is enhancing daily tasks for all generations. In this session you’ll get tips on how to integrate this technology for yourself as well as how to market it as a selling point for customers.
Running Your Business in a Low Inventory Market
12-03-2018 1:30 PM - 3:30 PM
Room 201/202
Low inventory market means a skill set shift. You need to know how to generate inventory, market yourself to get more listings, handle multiple offers to the sellers AND position buyers’ offers in a multiple offer setting. In this session taken right from the trenches of today’s market, Maura will even address the psychology of the unrealistic seller and the disappointed/angry buyer. Repeated Tuesday, 2–4 p.m.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
Tracks
Optimizing Tax Tools in Real Estate Investing: 1031 Exchanges, IRAs, and More
12-03-2018 2:00 PM - 3:30 PM
Room 311
Investing in property can seem like a jungle, especially when you add a self-directed retirement plan to the mix. This presentation will help unravel the myths about alternative IRA investing and demonstrate the true flexibility afforded through self-direction. Familiar strategies like 1031 exchanges and property qualifications are just as available to retirement investors as they are to everyone else. Other factors like UBIT on debt-leveraged property may apply, but understanding these considerations will help you navigate them with ease. Knowledge is power when adding property to your retirement portfolio, and we’re here to help provide you with that knowledge!
Continuing Education
- New Jersey Real Estate - 1 Elective Credits
- New York Real Estate - 1.5 Credits
Session Handouts
Keynote: How to Convert Leads Like a Boss!
12-03-2018 4:00 PM - 5:00 PM
With the changing landscape in the industry and consumer behavior changing just as fast, many agents and brokers left unprepared to convert leads at the level they had become accustomed to during the “referral” years before the internet and cell phones were so prevalent.
In HOW TO CONVERT LEADS LIKE A BOSS Jared will not only break down the changes that have occurred in our industry, but will also cover the exact strategies and techniques that are needed, including the specific words to use and when to use them, to convert leads at double and triple the industry average.
While it’s easier to just say “these leads suck”, it’s much more profitable to learn about them, and more importantly, learn how to convert them from prospects to real customers.
Bally’s Atlantic City
Wild West Saloon
1900 Boardwalk
Atlantic City, NJ 08401
Mix, mingle and make new contacts with your NJ, NY and PA colleagues to kickoff Triple Play 2017. DJ, dancing, arcade games, mechanical bull rides ($5 per ride) and much more. Free drink ticket to first 500 attendees. Badge required for admission; 21 and over.
04
December
Tuesday
The debate on whether social media is a fad or not is over. It now accounts for over 52% of all web traffic. In a business where people and their attention matter, social media can no longer be after thought for anyone wanting to dominate their local market place. Come learn what platforms you need to be on, what to post, how often to post and get a chance to get any of your questions answered once and for all.
This presentation builds skills in serving Consumers with market knowledge and insight, consistent contact with valuable real estate information and insight and relationship building. Repeated Wednesday, 1;30-3 pm.
Buckle up and get ready for a firehose of ideas and examples in this session that will share ways to earn more opportunities to turn strangers into friends and friends into customers. Having the proper “Attitude” is where it all starts but after that, you can choose which of these tried and tested ways to capture more business will work for your market and style of business. Whether you’re a rookie Realtor or boast years of experience, there’s sure to be some ideas and inspiration in this fast-paced session.
Tracks
Session Handouts
Beyond the Velvet Rope
12-04-2018 8:30 AM - 10:30 AM
Room 401
The luxury market is booming and customers all over are looking to a real estate professional to guide them. Do you know how to work with potential customers and luxury properties? Are you ready to provide them with a level of experience that is ͚beyond the velvet rope?͛This session will show you how to provide top-drawer customer service in the luxury market where customers demand the utmost professionalism.
Continuing Education
- New Jersey Real Estate - CE Pending
- New York Real Estate - 2 Credits
Tracks
This session will provide the latest information for New York licensed brokers, managers and agents. NYSAR’s legal counsel will cover a wide array of legal issues including legal obligations of the licensee and an in-depth look at agency as well as other issues critical to reducing risk in your real estate practice.
Continuing Education
- New York Real Estate - 2 Credits
Navigating the Tax Code for Small Business
12-04-2018 8:30 AM - 10:30 AM
Room 308/309
In this session, participants will see the best way to navigate the current tax law for small business owners, specifically real estate agents. Tracking expenses, handling certain expenses (such as the home office deduction and gifts to clients), and other concerns agents face will be discussed in-depth. The most recent changes to the tax law that came about with the passage of the Tax Cut & Jobs Act in 2018 will also be covered. Repeated Tuesday, 2-4 pm.
Continuing Education
- New Jersey Real Estate - CE Pending
- New York Real Estate - 2 Credits
Session Handouts
This session will educate attendees on the latest updates to statutory law and administrative guidance, pending legislation that may affect their practice, and updates to standard forms.
Continuing Education
- Pennsylvania Real Estate - 2 Credits
Session Handouts
Solar Home Value
12-04-2018 8:30 AM - 10:30 AM
Room 318
This session explains to real estate professionals how solar panels produce and enhance home value as well as provides best practices for selling solar homes. Topics include how solar works and how to discuss the basics of solar technology with clients; help clients understand the value proposition of solar and the impact of solar systems on home value and navigate selling or purchasing a property with solar installed.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Session Handouts
The Changing Landscape of Appraising
12-04-2018 8:30 AM - 10:30 AM
How does the ever-changing appraisal landscape impact the risk of being sued, fined or ability make a living? How do hybrids, evolving standards, identity theft and other permutations of the appraisal process affect E&O coverage and appraiser liability? These questions and more will be discussed in a lively atmosphere from the legal, insurance and practice perspectives. Appraisers, agents & brokers will benefit from this seminar discussing the new, and not-so-new, risk management issues for appraisers.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
- New Jersey Appraisal - 2 Credits
- New York Appraisal - 2 Credits
- Pennsylvania Appraisal - 2 Credits
Session Handouts
Fair Housing’s Inspiration
12-04-2018 8:30 AM - 11:30 AM
Room 403
If you value your time and enjoy laughing while learning applicable skills and tactics, attend this session. From Fair Housing’s historic and inspirational roots to avoiding violations online, we guarantee you’ve never had a Fair Housing class quite like this.
Continuing Education
- New Jersey Real Estate - 3 Core Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
Continuing Education
- New Jersey Real Estate - 1 Elective Credits
Tracks
What does it mean to have a Smart Home?
In this session you will gain a better understanding of the fast emerging Smart Home & IoT World:
- History and why the sudden explosion in its popularity
- Who is buying them & why it is so important to property owners
- The many advantages of a Smart Home
- The current landscape of Smart Home product offerings
- How to set up a Smart Home system and automations
- The steps you need to know to market and/or sell a Smart Home property
- The risks & legal implications of Smart Home and IoT devices
- And much more!
Repeated Tuesday, 4-5 pm.
Tracks
Session Handouts
What the Best Brokerage Software Vendors Wish They Could Tell You
12-04-2018 9:00 AM - 10:00 AM
Room 417
What if we turned the tables, and asked the vendors what they wish their brokerage customers would do? They’re exposed to more brokerages than any one CEO or VP – what are the best practices and deep secrets they wish they could share?
zipForm® Plus Brokerage Edition is the powerful solution with the flexibility and administrative tools that brokerages need to operate smoothly every day. Broker accounts offer a multitude of versatile options, including the capability to manage multiple office locations, individual agents and teams of agents – all in one easy-to-use, integrated application.
With a brokerage account, zipLogix™ solutions provide administrative features for brokers which allow seamless management of transactions and forms as well as the ability to generate reports on agent, office, and corporate levels. In addition to executive reporting, brokers have the ability to track and monitor agents’ transactions and set up group templates and clauses. Additional management functions designed to help with efficiency and risk management
are also available.
Streamline office workflows and eliminate repetitive paperwork while never leaving the application with
zipForm® Plus Brokerage Edition.
Reaching Hispanic & Latino Home Buyers
12-04-2018 9:00 AM - 11:00 AM
Room 419
Nearly two in five Millennials are Hispanic or Latino, representing a homeownership segment with increasing buying power, and are set to be a force in the housing industry. Real estate professionals who understand trends in this segment’s consumer behavior, values, and marketing preferences will be able to connect with this crucial demographic and grow their business. In this session, participants will be introduced to practical strategies for reaching this market, and tactics for success including how to understand the consumer’s point of view, develop new community partnerships, and maximize digital and social media influence.
Continuing Education
- New Jersey Real Estate - CE Pending
Session Handouts
Successfully Selling, Financing & Closing on HUD Owned Homes
12-04-2018 9:00 AM - 11:00 AM
Room 302
HUD is the largest seller of REO properties in the US and offers unlimited opportunities for licensed real estate agents and brokers in all states. The basic HUD rules and regulations are similar for all states and the same agreements of sale are used. This session is designed to teach real estate professionals about HUD/REO sales opportunities, so they’ll be able to share this information with their clients and help them through the buying process. Repeated Thursday, 9-11 am.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
Session Handouts
A New Landscape: 1031 Exchanges & Tax Reform
12-04-2018 9:00 AM - 12:00 PM
Room 304
This session provides an overview of 1031 like-kind exchanges, their benefits and requirements of a successful exchange. After concerns that Section 1031 would be repealed as part of tax reform, we will review the impact of the Tax Cuts and Jobs Act on Section 1031 and the challenges and opportunities it has created for real estate investors.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
Go Forth & Sin No More
12-04-2018 9:00 AM - 12:00 PM
Room 411/412
Examining how the NAR Code of Ethics intersects with state and federal law, this course provides a new perspective on the Code and risk management in the practice of real estate. Providing adequate time for class participation and discussion this course asks “What would you do?” and applies the answers to current case studies and examples. Repeat of Monday pm.
Continuing Education
- New Jersey Real Estate - 3 Ethics Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
Going, Going, Gone: Utilizing Auctions as an Additional Resource
12-04-2018 9:00 AM - 12:00 PM
This course is designed to introduce brokers/agents to the auction process for the sale of real estate. The class will delve into the different types of auctions available, how to identify a seller and/or property that would make a great auction candidate and how the auction process optimizes value for the seller. We’ll also cover how auctioneers and brokers/agents can work together and how each are compensated. Discussion and questions encouraged.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Tracks
Session Handouts
So You Want to Run a Company?
12-04-2018 9:00 AM - 12:00 PM
Room 402
This session is designed to help agents or managers who want to take the next step toward running their own brokerage. Participants will first consider their motivation and priorities then follow a checklist to help them understand how to set the business up properly and effectively. The legal, policy and practical aspects of setting up and running a company will be covered in detail.
Continuing Education
- New Jersey Real Estate - 3 Core Credits
- New York Real Estate - 3 Credits
Tracks
NJ Real Estate Commission Regulatory Update
12-04-2018 10:00 AM - 11:00 AM
Room 312
This session provides an in-depth review of the laws and rules regulating how you conduct business in New Jersey. Attend this important session to assure you’re operating in compliance and are up-to-date.
Continuing Education
- New Jersey Real Estate - 1 Core Credits
Vendors from across the country will be on-hand to display the latest products and services available to enhance, improve and simplify your life and business.
Don’t miss your chance to:
– Hear presentations and view demonstrations from vendors
– Grab a coffee or snack in the Expo while you meet one-on-one
– Partake in special event pricing and enter to win valuable prizes
– And so much more!
Co-op(eration): Improving Customer Service Through Synergy with Your Competition
12-04-2018 11:00 AM - 12:00 PM
Room 201/202
As REALTORS®, we work for our clients, but we work with other agents, and the interactions we have with our colleagues can impact our clients’ experience, for better or for worse. In this session, we will explore building better relationships with other agents with the intent to leverage associations to our clients’ advantage . . . and to our own professional benefit and for the betterment of our industry as a whole.
Continuing Education
- New Jersey Real Estate - 1 Elective Credits
Tracks
How to Bring On New Technology Without Losing Your Mind
12-04-2018 11:00 AM - 12:00 PM
Room 417
Bringing on new technology can be painful for agents, brokers and their staff. How do you make it pleasant and drive adoption rates? This discussion will share best tips for introducing new tech, examples of proven training methods, and how to build adoption that lasts over time. The methods discussed during this panel can be applied to any new technology being introduced to a brokerage from CRMs to new marketing materials, apps, and more.
Join the New Jersey REALTORS®’ general counsel for an update on New Jersey legal issues affecting all licensees. The session will be followed by a brief question-and-answer period.
Continuing Education
- New Jersey Real Estate - 1 Core Credits
In this session, NYSAR’s Legal Counsel will provide an in-depth look at agency law in New York State with the intent of reducing risk in your real estate practice. Topics include the legal obligations of a real estate licensee including license law, regulations, common law of agency, and tort law; the principles of agency, how it is established and what the fiduciary duties entail; types of agency options a licensee may engage in and the duties and applications of each and the penalties for breach of fiduciary duty.
Continuing Education
- New York Real Estate - 1 Credits
Imagine being able to preview a property before construction has even started, being able to walk thru multiple properties from anywhere in the world experience a vacated property fully furnished to your style so you could imagine yourself in that empty space.
Well with Augmented and Virtual Reality, now all of this and much more is possible.
In this session we will explore what augmented & virtual reality are, how they work, how they are changing the way you market and sell your listings & how consumers shop and consume real estate, preview AR & VR tools and much, much more. Repeated Tuesday, 2-3 pm.
Tracks
Session Handouts
NAR has provided a valuable member benefit to REALTORS® nationwide and has chosen zipForm® Plus by zipLogix™ as the official real estate forms software provider to deliver this comprehensive transaction platform.
Maximize efficiency, streamline workflows and reduce risk with the essential forms software used by hundreds of thousands of real estate professionals nationwide and beyond, powered with the latest functionality and features designed to keep industry professionals at the center of every transaction. Advanced technology meets practical simplicity in zipForm® Plus.
If you are currently closing 10 to 25 deals a year and you’ve hit a ceiling, this will help you get to 50 or more a year, every year.
You will learn:
- The 5 skills that will power your success
- How to discover the best lead generation strategy for you
- The core systems you’ll need for high volume
- How to hire the right people for rapid growth
- How to reduce stress, work less and make more money!
Repeated Wednesday, 8;30- 10 am.
Join your fellow Pennsylvania REALTORS® during a new luncheon from 11 a.m. to 2 p.m. on Tuesday. Enjoy some downtime away from the conference hustle and bustle to connect with friends. The cost is $20, pre-registration is required and space is limited.
Listing videos. Community videos. Education videos. Brand videos. Conversion videos. The BombBomb team watched more than 6,000 videos from more than 500 agents. Take a deep dive into what we learned in ranking the Top 50 Real Estate Video Influencers. Get the 6 best tips we picked up along the journey and leave with a value-packed guide with the new 2018 rankings.
Talk is NOT cheap. In fact, good communication skills are invaluable. Many agents become “tongue tied” when it comes to conversing with customers & clients. Armed with proven sales scripts, agents can win every listing, negotiate with success and overcome many objections. This session is loaded with many great scripts that are easy to learn and use. In addition to scripts, attendees will learn many tips of the trade that will help build their business quickly to its next level. This is a must attend class for anyone who is wanting to grow both professionally and personally.
Come celebrate the 50th anniversary of the Fair Housing Act with complimentary coffee, networking and celebration materials.
Real Estate Brokerages that Innovate, Differentiate, and Capture Unique Market Share with Blue Ocean Strategy® Success” The real estate sales industry becomes “shark eat shark” as an over-abundance of real estate agents compete head-to-head for the few clients available. Instead of competing directly on price or service, sail your boat away from the red ocean full of bloodied competitors. Navigate your boat from rough, choppy waters out to clear blue oceans. Steer clear of competitors, and build your own new market.
Tracks
Session Handouts
If your brokerage is looking for a way to amp up it’s recruiting efforts, stand out from your competition and improve candidate quality, it is time to incorporate video into your recruiting process. Learn the seven ways you can leverage video for attracting top agents in your market. Learn the proven strategies that will assist you in converting engaged viewers into your next best agents. Learn what to “say”, how to “say it”, how to engage and open doors to conversations, how to deliver it and everything in between.
Tracks
Session Handouts
This session is designed for REALTORS® who would like some additional education about financial planning. Topics to be discussed include personal finance, homeowners & business insurance, credit scores and budgeting expenses.
Continuing Education
- New Jersey Real Estate - 2 Core Credits
Tracks
Session Handouts
Up in Smoke? Doing Business With Marijuana Industry Particpants
12-04-2018 1:00 PM - 3:00 PM
Room 411/412
With over half of all states decriminalizing marijuana, the cannabis industry (and its real estate needs) are growing—leaving agents and clients in a risky position. This course examines the potential pitfalls and associated risk reduction techniques for real estate professionals.
Continuing Education
- New York Real Estate - 2 Credits
Session Handouts
Find out what gets shared and liked, how to use photo editing apps for business, and then apply what you’ve learned in a workshop. Repeat of Monday pm.
Imagine being able to preview a property before construction has even started, being able to walk thru multiple properties from anywhere in the world experience a vacated property fully furnished to your style so you could imagine yourself in that empty space.
Well with Augmented and Virtual Reality, now all of this and much more is possible.
In this session we will explore what augmented & virtual reality are, how they work, how they are changing the way you market and sell your listings & how consumers shop and consume real estate, preview AR & VR tools and much, much more. Repeat of Tuesday am.
Tracks
Session Handouts
Twenty-five of real estate agents started 2018 at a new company! How many choose yours? In this session, you will learn how to develop an “agent centric”, productivity based culture that rewards, recognizes and attracts the best real estate agents in any market. Also, the top 10 reasons why agents change companies, why compensation plans have made commission splits obsolete and the “3 P” Rule every successful recruiter must know.
Becoming a local expert in a geographic area is one of the best strategies for long-term success in the digital age. Consumers today are seeking out Agents who can provide great advice based on real market knowledge and insight.
Learn how to choose the right area, master the market metrics, connect with the community and build real world skills to capture listings and dominate your geographic farm.
This inspirational session lays out a practical, multi-layered marketing plan for a powerful and productive business.
Repeated Wednesday, 10:30-12 pm.
Get rich quick by talking this fast track session. Attendees will learn 8 secrets of success complied from mega agents across the country. With the proper knowledge and useful sales tools, there are no limits to business development and financial freedom. This session is educational and highly motivational. Confidence building and learning how to go within one’s self is accentuated. Using real life experience and stories, attendees will absorb more readily and retain. Attendees will leave the eager to grow their business and enjoy a happy life.
Blockchain, Bitcoin & Robots in Real Estate
12-04-2018 2:00 PM - 4:00 PM
Room 408/409
With every new article about Blockchain, its uses in real estate, and Bitcoin real (or unreal) estate transactions, the future of our industry seems to be veering of the rails – add to that Artificial Intelligence, Machine learning (they’re not the same thing) and large real estate franchisors declaring themselves a technology company rather than a real estate company, brokers and agents have to start wondering what’s going on, how it’s going to impact consumers, and what all of this means to their business. In clear and understandable terms. we will unravel the mystery of cyrpto-currency, ICOs, chatbots, A.I., and how technology can be our friend, as well as the pitfalls of the new rash of companies claiming to use these technologies to disrupt the industry. Repeated Wednesday, 10:30- 12:30 pm.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Tracks
CANCELLED: Best Practices for Condominium and Planned Unit Development (HOA) Re-Sales
12-04-2018 2:00 PM - 4:00 PM
Room 419
This session is designed to dispel common misunderstandings about the resale process. This contingency is frequently misunderstood by not only buyers and sellers but also agents and could end up costing the sale. Participants will learn about how the law views this contingency period, when buyers and sellers are able to exit the contract and how the management company works with the agent on the resale documents.
Continuing Education
- New Jersey Real Estate - CE Pending
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Can Agents Buy HUD Homes for Flips or Keepers?
12-04-2018 2:00 PM - 4:00 PM
Room 302
HUD is the largest seller of REO properties in the US and offers unlimited opportunities for licensed real estate agents and brokers in all states. This session is designed to teach real estate professionals about HUD/REO opportunities they can take advantage of.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
Tracks
Session Handouts
Does Your Rental Property Still Measure Up?
12-04-2018 2:00 PM - 4:00 PM
Room 304
Generally, the longer a property is held, the greater the equity. A savvy investor should calculate the rate of return on that equity every year.Eventually, the rate of return will be less in the current property than it could be in another property. In this session, participants will learn how property owners can greatly boost their rate of return – and increase their wealth – by moving the equity from their current property to one, or more, new properties.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Session Handouts
Honor NJ REALTORS® State and Local REALTOR® and REALTOR-ASSOCIATES® of the Year, Member Communications award winners, NJ REALTORS® Good Neighbor award winners, Quarter Century Club recipients, and REALTOR® Emeritus members.
Navigating the Tax Code for Small Business
12-04-2018 2:00 PM - 4:00 PM
Room 313
In this session, participants will see the best way to navigate the current tax law for small business owners, specifically real estate agents. Tracking expenses, handling certain expenses (such as the home office deduction and gifts to clients), and other concerns agents face will be discussed in-depth. The most recent changes to the tax law that came about with the passage of the Tax Cut & Jobs Act in 2018 will also be covered. Repeat of Tuesday am.
Continuing Education
- New Jersey Real Estate - CE Pending
- New York Real Estate - 2 Credits
Session Handouts
Running Your Business in a Low Inventory Market
12-04-2018 2:00 PM - 4:00 PM
Room 201/202
Low inventory market means a skill set shift. You need to know how to generate inventory, market yourself to get more listings, handle multiple offers to the sellers AND position buyers’ offers in a multiple offer setting. In this session taken right from the trenches of today’s market, Maura will even address the psychology of the unrealistic seller and the disappointed/angry buyer. Repeat of Monday pm.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
Tracks
Code of Ethics & The Fair Housing Act
12-04-2018 2:00 PM - 5:00 PM
Room 403
This session covers the National Association of REALTORS® mandatory ethics training requirement as well as providing a succinct recap of Federal and State Fair Housing Laws to assure licensees are equipped to provide equal and ethical service to consumers.
Continuing Education
- New Jersey Real Estate - 3 Ethics Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
Dogs, Horses & Ferrets: Service or Support?
12-04-2018 2:00 PM - 5:00 PM
Room 402
In today’s world, it’s hard to go to a restaurant, store or any public place without seeing a Service Animal. With so many active military, retired veterans along with disabled persons that need the assistance of a service animal, their popularity has grown tremendously in the past few years. But do you ever feel people abuse this right? Are those really service animals? And what about emotional support animals?
In your real estate business, if you work with commercial properties or residential units, you MUST know the laws to stay compliant. If you haven’t run into the situation where tenants are looking to rent a house with a no pet policy or you have a buyer looking to purchase a condo in an association with a no pet policy and they have a service animal, then you will soon enough. In this session, we will cover what a Service Animal is, what accommodations are required for them, what an Emotional Support Animal is, and the difference between them.
Continuing Education
- New Jersey Real Estate - 3 Core Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
Oddballs: Pricing & Valuing Unusual Properties
12-04-2018 2:00 PM - 5:00 PM
Everyone can price the generic 3 bedroom ranch or 4 bedroom Colonial, but what do you do with an oddball? Oddballs are odd because of size, lot size, features, lack of features, individualized styles and décor, and much more. Come get some great tips for how to appraise and price the oddballs in your world!
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
- New Jersey Appraisal - 3 Credits
- New York Appraisal - 3 Credits
- Pennsylvania Appraisal - 3 Credits
Session Handouts
Satisfying the Seller – How to Secure, Serve and Succeed with Sellers
12-04-2018 2:00 PM - 5:00 PM
Room 303
Sure, you might not lose a listing opportunity before you show up, but wouldn’t it be great if the Sellers have already chosen you as their agent before you arrived at the listing appointment? Having a systematic plan of attack can make a big difference in getting your next customer hiring you…at the right price…and the right commission. This session looks at the power of a great pre-listing process, delivering a listing presentation with confidence, making it through a successful transaction, and maintaining the relationship with the Sellers beyond the closing.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Tracks
Session Handouts
This workshop takes aspiring real estate brokerage owners through the steps required to begin operating a successful company. While a salesperson can obtain a broker’s license and hang their own shingle, it takes business skills and savvy to build a strong foundation for a future empire. Participants will learn concepts practiced by Fortune 500 corporations that are needed to compete head-to-head with big brokerages. Explore business models that maximizes profits and create an action list of start-up steps. Learn how to prepare a business plan with a pro-forma and build an empire, not just a solo broker shop.
Tracks
Session Handouts
NAR has provided a valuable member benefit to REALTORS® nationwide and has chosen zipForm® Plus by zipLogix™ as the official real estate forms software provider to deliver this comprehensive transaction platform.
Maximize efficiency, streamline workflows and reduce risk with the essential forms software used by hundreds of thousands of real estate professionals nationwide and beyond, powered with the latest functionality and features designed to keep industry professionals at the center of every transaction. Advanced technology meets practical simplicity in zipForm® Plus.
Expanding Your Global Outreach
12-04-2018 3:00 PM - 5:00 PM
Room 401
Building a strong international real estate business is not easy but it is necessary and possible, for anyone. Never has it been more important than now to prepare to conduct business in a global marketplace. With the right plan and unwavering commitment, you can and will become THE international specialist for the markets or niches you serve. During this session you will learn what international clients are looking for and how to become their real estate professional of choice.
Continuing Education
- New Jersey Real Estate - CE Pending
- New York Real Estate - 2 Credits
- New Jersey Appraisal - CE Pending
This program will review the many changes in Federal Income Tax Law including discussions of how REALTORS® and their clients will save tax this year. The New Law is complicated. Our seminar will answer your questions, help you understand your own tax situation and prepare you to advise your clients about why real estate is a better investment than ever because of the New Law.
Topics will include:
- Deductions realtors can use to reduce taxes
- The new Qualified Business Income deduction which removes 20% of your income from taxation
- Like Kind exchanges – Section 1031 is still alive and well
- The $250,000 / $500,000 exemption on sales of personal residence – Alive and well
- How to save for retirement and save taxes now
- Examples of how to depreciate real estate and what happens when property is sold
Continuing Education
- New Jersey Real Estate - 2 Core Credits
Tracks
Session Handouts
You wake up in the morning, fresh, with the intent of implementing your 2018 marketing plan. But then you check your email, and an offer was rejected. Then the phone rings. Then a home inspection goes awry. In a world where we’re controlled by our inboxes, push notifications, and clients, how can an agent even think about what’s going to drive their business in three years? Through research and years of experience, learn how the best professionals do it.
LinkedIn is the number one social platform for business. A LinkedIn user is 4 times more likely to visit your website and has a 277% higher lead- conversion rate than Facebook. LinkedIn is the fastest growing social platform and currently has close to 500 million users. Learn a simple system that takes just minutes per day and will drive users to look at your profile. You will greatly increase the odds of adding targeted connections and can even help your rank on Google. With more than 14,000 followers, Steve Kodad is recognized by LinkedIn as a “Top 5%” member. Learn the secrets of his success and how you too can easily use LinkedIn build referrals and increase clients.
Tracks
Session Handouts
From Rags to Riches and On!
12-04-2018 4:00 PM - 5:00 PM
Room 308/309
This session provides an overview of how to conduct a successful and ethical real estate business. Highlights of NAR’s Code of Ethics will be reviewed along with examples of how following the Code can assure ethical practices and enhance the real estate business.
Continuing Education
- New Jersey Real Estate - 1 Ethics Credits
- New York Real Estate - 1 Credits
Tracks
What does it mean to have a Smart Home?
In this session you will gain a better understanding of the fast emerging Smart Home & IoT World:
- History and why the sudden explosion in its popularity
- Who is buying them & why it is so important to property owners
- The many advantages of a Smart Home
- The current landscape of Smart Home product offerings
- How to set up a Smart Home system and automations
- The steps you need to know to market and/or sell a Smart Home property
- The risks & legal implications of Smart Home and IoT devices
- And much more!
Repeat of Tuesday am.
Tracks
Session Handouts
Smart & Sensitive? Fair Housing, ADA and Today’s Technology
12-04-2018 4:00 PM - 5:00 PM
Room 411/412
Is your smart home or office also culturally sensitive? As real estate professionals and their clients rely on technology to enhance the real estate experience, it is vital that technology be used in a manner that is inclusive to all. This course addresses concerns over website accessibility and potential barriers that may exist in smart home technology.
Continuing Education
- New Jersey Real Estate - 1 Core Credits
- New York Real Estate - 1 Credits
Session Handouts
2 Convention Blvd
2 Convention Blvd
Atlantic City, NJ 08401
A NYSAR Reception is scheduled for Tuesday, December 5th from 5:30 PM – 6:30 PM.
Gather with your fellow NYSAR members, while enjoying hors d’oeuvres and a cash bar!
Circus Maximus Theater
2100 Pacific Ave
Atlantic City, NJ 08401
Gala reception honoring 2018 President Chris Schlueter and the 2018 leadership team with installation of 2019 President Ilene Horowitz and the 2019 leadership team. Caesars Atlantic City, Circus Maximus Theater.
2100 Pacific Ave
Atlantic City, NJ 08401
Mingle with your fellow convention attendees. Wear your badge (badge required for admission) and bring your business cards to enjoy this special evening of music, dancing, hot and cold hors d’oeuvres, soft drinks, cash bar and networking.
05
December
Wednesday
Learn to take lead generation to the next level with open houses by utilizing a multi-channel marketing strategy including social media to double or triple the number of prospects that visit your open house. Discover 5 unique tactics to obtain “good” names and phone numbers from your open house guest. Learn 3 ways to leverage your open house to obtain another listing in that neighborhood and how to avoid the 4 critical mistakes agents make during an open house. This content packed presentation will provide over 20 ideas, strategies and tactics to increase attendance, capture more leads, enable seamless follow up and drive more sales.
Tracks
Session Handouts
With Instagram being at the Forefront of Visual Marketing and the fastest growing platform to gain audience attention, it’s a must know platform for Marketers. Real Estate agents and Brokers need to be more Visual in their marketing efforts due to our consumers online activities. In this session Jeff will not only share the Strategies to get the most attention, but also the ways to grow your audience in a relevant, local strategy. From #hashtags to emojis to Instagram stories, this session is a must attend to know ALL you need to know about the evolving Instagram platform. Repeated Wednesday, 3-4pm.
The Patriots have Tom Brady, the Justice League has Batman, and the dwarves had Snow White. Every successful organization needs a strong leader, and your team is no exception. No matter what challenges your team may face, there are principles that remain constant and will help you effectively navigate the challenges of team life. We’re going to dig into seven of those principles. Whether you’re just building a team, growing a team to keep up with your needs, or nurturing a well-oiled machine, these are aspects of your own development that are vital to the continued relevance and success of your role as their leader.
Third party companies are either trying to steal your customers outright or trying to steal your customers just to sell them back to you. Either way you’ve got to stop buying leads and start generating more of your own. In this session, you’ll learn:
- where 83% of the business is going to come from and how to increase your share.
- Why top producers are now becoming hyper local experts and using that expertise to out produce the rest of the market.
- How to geo-target your market and find the motivated sellers and get them to contact you.
- How to triple the amount of repeat and referral business you now receive.
Repeated Wednesday, 2:30-3:30 pm.
X, Y & Now Z! The Next Generation and Why You Want Them on Your Team
12-05-2018 8:30 AM - 9:30 AM
Room 421
Have you heard about the Z’s? Post-Millennials are reaching the age of adulthood. Is your business ready for them?
This action-packed session will explore the characteristics of this next generation and how they greatly differ from the generations before them. Learn about the influences that made them who they are today along with what continues to shape this generation. Discover ways you can recruit them, draw off their strengths and find ways to work in harmony together, singing success along the way.
Tracks
Session Handouts
In this session participants will learn the importance of a YouTube channel and develop strategy to grow an audience, curate content and organize their videos in easy to search play lists. We will discuss how to increase the SEO of videos by using third party programs to tag your videos and create a systematic approach to YouTube Video marketing. Students will also learn the different video editing tools in the YouTube creator studio as well as best practices to avoid copyright infringement.
If you are currently closing 10 to 25 deals a year and you’ve hit a ceiling, this will help you get to 50 or more a year, every year.
You will learn:
- The 5 skills that will power your success
- How to discover the best lead generation strategy for you
- The core systems you’ll need for high volume
- How to hire the right people for rapid growth
- How to reduce stress, work less and make more money!
Repeat of Tuesday am.
Capture Your Share of the Real Estate Investor Market
12-05-2018 8:30 AM - 11:30 AM
Room 301
Most REALTORS® miss out on business opportunities because they don’t have the confidence or skills necessary to work with real estate investors. In this seminar, you’ll gain the tools necessary to take part in this high-potential market, including: how to analyze an investment property before buying, how to determine the proper value of an investment property, and how to reduce the income tax burden when disposing of a property. This session is a must for anyone interested in working with real estate investors.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
Safety Pays! Protected, Professional & Profitable
12-05-2018 8:30 AM - 11:30 AM
Room 201/202
This session is designed to help real estate professionals identify potential predators and establish professional business practices which double as proactive protection measures. Investing time in this session will give licensees returns well beyond making it home safely every night. It will help safeguard you, your clients and your clients’ personal information.
Continuing Education
- New Jersey Real Estate - 3 Core Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Tracks
2018-2019 USPAP Update
12-05-2018 8:30 AM - 4:30 PM
This is the seven-hour National Uniform Standards of Professional Appraisal Practice (USPAP) Update Course as developed by The Appraisal Foundation. The course focuses on changes to USPAP on appraisal issues that affect your daily appraisal practice. It is unique in that the course is developed by The Appraisal Foundation and is revised on a periodic basis to stay current with the latest edition of USPAP. Pre-registration by 11/23 and additional $125 fee apply. No onsite registrants will be permitted.
Continuing Education
- New Jersey Real Estate - 7 Elective Credits
- New York Real Estate - 7 Credits
- Pennsylvania Real Estate - 7 Credits
- New Jersey Appraisal - 7 Credits
- New York Appraisal - 7 Credits
- Pennsylvania Appraisal - 7 Credits
Stop boring potential clients with a lame, almost robotic presentation. Learn how to LISTEN more, and what to listen for, so you can craft your presentation to fit the needs of the seller. Why are we acting differently in our marketing than we are as consumers? Stop giving people what they don’t want and start having listing conversations.
The Intersection of Immigration and Real Estate
12-05-2018 9:00 AM - 11:00 AM
This session provides an overview of the many intersections of immigration with residential and commercial real estate transactions, including those involving documented and undocumented immigrants, temporary foreign employees, international students, foreign corporations seeking to open a location in the United States, or considering a complete relocation of company and employees, to residential and commercial property developers seeking alternative, low cost project financing. The session will begin with insight on working with and marketing to immigrant communities in the United States, wealthy foreign visitors, alternative ways of financing for the immigrant buyer, and foreign direct investments into commercial real estate market. This follows with an discussion on the EB-5 Investor Immigrant Visa Program, from selling to the basics of EB-5 financing and why and how real estate professionals can promote it as an attractive source of financing for foreign investors to American real estate project developers. Participants will have a detailed look at the structure of EB-5 investments and learn how developers can make their project EB-5 eligible, from a legal and marketing standpoint, followed by a review of common questions that realtors, investors, and real estate developers encounter when trying to determine whether EB-5 financing and common myths and realities about the EB-5 program and process.
Continuing Education
- New Jersey Real Estate - CE Pending
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Session Handouts
Code of Ethics & The Fair Housing Act
12-05-2018 9:00 AM - 12:00 PM
Room 302
This session covers the National Association of REALTORS® mandatory ethics training requirement as well as providing a succinct recap of Federal and State Fair Housing Laws to assure licensees are equipped to provide equal and ethical service to consumers. Repeat of Tuesday pm.
Continuing Education
- New Jersey Real Estate - 3 Ethics Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
Deal or No Deal: The Art of Negotiations
12-05-2018 9:00 AM - 12:00 PM
Room 311
Practicing real estate, as a licensee, involves constant negotiation – from acceptance of an offer, commission on a listing, the pricing of a listing, to negotiating for buyer brokerage or exclusive representation. A true professional must learn to negotiate for the benefit of their represented client and themselves as they negotiate with buyers, with sellers and with other agents. Many principles of negotiating hold true for any type of negotiation yet there are many specific skills and strategies that must be mastered to succeed at the various types of negotiations. This session covers ethical negotiation strategies with agency relationships in mind but without negotiating away the store.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
Defending Against the Data Breach: Protecting Against Spyware, Malware & Ransomware
12-05-2018 9:00 AM - 12:00 PM
Room 403
There is a reason why we keep hearing about data breaches involving millions of credit card and account numbers: hacking is lucrative, with criminals making more in a day than most of us make in a year. The bleeding will not stop anytime soon—and the more time you spend uninformed, the better your chances are of being targeted.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Tracks
Mortgage Calculations & How to Qualify Borrowers
12-05-2018 9:00 AM - 12:00 PM
Room 401
Correctly qualifying borrowers has always been a challenge for real estate professionals. Because the real estate agent relies in many cases on the borrower’s loan being approved it is in everyone’s best interest if a real estate agent had a deeper understanding of what the mortgage loan officer is asking their customer or client to do to be qualified.This session shows how to close more sales by better understanding how underwriters approve or decline borrowers on key elements ranging from: the Credit Report; Debt to Income Ratio; Loan to Value Ratio; and income.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Post, Tweet or Chat! Managing Risk in Communication & Advertising
12-05-2018 9:00 AM - 12:00 PM
Room 402
As our real estate world becomes more Virtual and less Bricks & Mortar how do we apply the laws regulations and ethics to our Virtual Office? This session will provide the knowledge, skills and tools to manage your communication, advertising and social media in a legal, ethical and successful manner. This class is ideal for brokers and mangers but also great for the agent on the street or should we say, “in the cloud”. Repeated Wednesday, 1-4pm.
Continuing Education
- New Jersey Real Estate - 3 Core Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Tracks
Session Handouts
Vendors from across the country will be on-hand to display the latest products and services available to enhance, improve and simplify your life and business.
Don’t miss your chance to:
– Hear presentations and view demonstrations from vendors
– Grab a coffee or snack in the Expo while you meet one-on-one
– Partake in special event pricing and enter to win valuable prizes
– And so much more!
Climate Change & Real Estate Investing
12-05-2018 9:30 AM - 11:30 AM
Room 404
Natural disasters have become a significant factor underlying mortgage default. This session is designed to help real estate professionals understand the threats that drought, wildfires, floods, hurricanes, and sea level rise pose to clients buying real property. Further, we will discuss what the best available science and data indicate regarding the link between these threats and climate change. The class will help real estate professionals understand risk under climate change, what the existing uncertainties are, and where to find the best available scientific information. Emerging policies and insurance tools will also be presented. While real estate professionals cannot be expected to be scientific experts, this course will help real estate professionals direct their clients to critical public data sources.
Continuing Education
- New Jersey Real Estate - 2 Core Credits
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Session Handouts
Hey, Who are You Calling Old? – Successfully Working with Today’s Seniors
12-05-2018 9:30 AM - 11:30 AM
Room 408/409
Make no mistake – this ain’t your Granny’s old age! For the first time in history, real estate professionals are dealing with “seniors” who range in age from 50 through 95 – each of these demographic cohorts has a unique frame of reference and particular needs from their real estate professional. In addition, one or more of these groups will be the “influencer”, “decider” or even “caregiver” of another senior. This session will help licensees grasp the general and specific characteristics of each group and show them how to adapt to work successfully with this wide-ranging market.
Continuing Education
- New Jersey Real Estate - 2 Core Credits
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Tracks
Session Handouts
NAR has provided a valuable member benefit to REALTORS® nationwide and has chosen zipForm® Plus by zipLogix™ as the official real estate forms software provider to deliver this comprehensive transaction platform.
Maximize efficiency, streamline workflows and reduce risk with the essential forms software used by hundreds of thousands of real estate professionals nationwide and beyond, powered with the latest functionality and features designed to keep industry professionals at the center of every transaction. Advanced technology meets practical simplicity in zipForm® Plus.
Coach Now! Creating Infinite Value Through Coaching
12-05-2018 10:00 AM - 12:00 PM
Room 415
When your business relies on others, your job description begins to change. If you help those around you get what they want, you will get what you want. In order to succeed, we need to learn how to connect the dots between our people and their goals. In this session, participants will learn some basic coaching models that will improve the results of their staff, clients, and partners.
Relax and recharge at Triple Play while supporting the REALTORS® Political Action Committee (RPAC). Your $250 investment at the door will count towards your 2019 RPAC total.
Innovative Customer Service in a High-Tech World
12-05-2018 10:30 AM - 11:30 AM
Room 421
It’s time to enhance your service sense and build teamwork as you take customer service to new levels in your association. This session delivers best practices and cutting-edge research that can be used to improve customer relations from top to bottom in a high-tech world.
Tracks
Session Handouts
You must list if you want to last! This inspirational and informative new program will demonstrate the specific steps to building a successful listing based real estate business. New high return, no rejection business building strategies being utilized by the top 17% of real estate agents in the industry today. You’ll learn:
- Grow your listing inventory in 60 minutes a day or less
- Get the motivated sellers in your market to contact you
- Position yourself as “go to” agent for homeowners in your market
- Differentiate yourself from your competition
- Determine the best source of listings for you
- Automate your prospecting and business building systems
Repeated Wednesday, 1-2 pm.
Becoming a local expert in a geographic area is one of the best strategies for long-term success in the digital age. Consumers today are seeking out Agents who can provide great advice based on real market knowledge and insight.
Learn how to choose the right area, master the market metrics, connect with the community and build real world skills to capture listings and dominate your geographic farm.
This inspirational session lays out a practical, multi-layered marketing plan for a powerful and productive business.
Repeat of Tuesday pm.
Using LinkedIn for More Listing and More Buyers
12-05-2018 10:30 AM - 12:00 PM
Room 419
Specifically developed for Realtors, this workshop covers WHY you should be using LinkedIn, WHAT ‘hidden assets’ you should be leveraging, and HOW to significantly increase LinkedIn-fueled leads and sales.
Blockchain, Bitcoin & Robots in Real Estate
12-05-2018 10:30 AM - 12:30 PM
Room 312
With every new article about Blockchain, its uses in real estate, and Bitcoin real (or unreal) estate transactions, the future of our industry seems to be veering of the rails – add to that Artificial Intelligence, Machine learning (they’re not the same thing) and large real estate franchisors declaring themselves a technology company rather than a real estate company, brokers and agents have to start wondering what’s going on, how it’s going to impact consumers, and what all of this means to their business. In clear and understandable terms. we will unravel the mystery of cyrpto-currency, ICOs, chatbots, A.I., and how technology can be our friend, as well as the pitfalls of the new rash of companies claiming to use these technologies to disrupt the industry. Repeat of Tuesday pm.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Tracks
Build Your Business & Reduce Risk
12-05-2018 10:30 AM - 12:30 PM
Room 417
If you have been in the real estate business for any numbers of years, I’m sure you’ll agree with me that things have changed! Not only has the real estate market changed, but the way we do business has changed. And, more importantly, the way our customers expect us to do business has changed. ‘Keeping up with technology’ is no longer a hobby, but a necessity if you are to meet the needs of today’s home buyer or seller. They expect more service, more communication and more accessibility to you. This session reviews the necessary tools to not only maintain that ‘personal touch’ with your customers, but to make sure we have the right tools for that job, all while reducing our risk on the Internet and in our advertising. That way, we can provide Exceptional Customer Service!
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Tracks
Session Handouts
Have you ever wondered why some agents get engagement on their social media and others don’t? This is class is for the entry level agent looking to implement social media into their business. This class will cover the basics of social media. From best practices on Facebook & Instagram and how to create content that people will want to engage with. Social Media 101 in a nutshell. Agents will leave with a plan they can implement into their business immediately.
Going above and beyond for our clients is more than just giving good service, it is almost an expectation. There is nothing worse than dealing with someone who doesn’t value you as a professional or has unreasonable demands of what you should deliver. Learn how to properly set expectations, become the trusted advisor the consumer needs, how to deliver an experience worth raving about, and how to say “goodbye” or “no thank you” when the need arises.
The showing of a home is the opportunity to impress a potential buyer. In Feng Shui, there are moments that are so important, that failing even one of them is often enough for the buyer to have no interest and cross it off. From curb appeal to the 2 most important rooms, some areas should definitely be the priority!
Tracks
Session Handouts
NAR has provided a valuable member benefit to REALTORS® nationwide and has chosen zipForm® Plus by zipLogix™ as the official real estate forms software provider to deliver this comprehensive transaction platform.
Maximize efficiency, streamline workflows and reduce risk with the essential forms software used by hundreds of thousands of real estate professionals nationwide and beyond, powered with the latest functionality and features designed to keep industry professionals at the center of every transaction. Advanced technology meets practical simplicity in zipForm® Plus.
You must list if you want to last! This inspirational and informative new program will demonstrate the specific steps to building a successful listing based real estate business. New high return, no rejection business building strategies being utilized by the top 17% of real estate agents in the industry today. You’ll learn:
- Grow your listing inventory in 60 minutes a day or less
- Get the motivated sellers in your market to contact you
- Position yourself as “go to” agent for homeowners in your market
- Differentiate yourself from your competition
- Determine the best source of listings for you
- Automate your prospecting and business building systems
Repeat of Wednesday am.
The Art of Reciprocity: Branding, Co-Branding & Expanding Your Influences
12-05-2018 1:00 PM - 2:00 PM
Room 419
As members of a service industry, our branding is more about reputation than logo; more about character than about color. While there are unique challenges that come with this reality, there are also wonderful opportunities to be recognized. The best of these is the opportunity to build a strong network of community partners that will build your brand, maximize the experience of your clients, and turn those same clients into brand-builders as well.
Using the principles of reciprocity, branding, and co-branding, I have found that the easiest and most effective way to build your brand is to let others build it for you! Reputation branding is a recession-proof, self-perpetuating lead generation platform – and it’s FREE!
You hear the rumors, but can it be true? Is it possible to sell your real estate business?
In this session you will hear directly from someone who has been there, done that! Selling one of the largest independent real estate brokerages in Florida, learn the techniques and preparation that can result in a successful sale or transition to the next leader of your firm.
Whether you are looking for a family business succession or an outright sale, there is something for everyone in this session.
Tracks
Session Handouts
Agent & Client ID Theft Security & Awareness
12-05-2018 1:00 PM - 4:00 PM
Room 403
Millions of people are victimized every year by ruined credit and sometimes by criminal records that point toward the victim’s identity. The FTC has said that identity theft exceeds all other forms of fraud. Over 10 million people found themselves affected last year and thousands more don’t even know they were hit. Learn to protect your client’s good name and credit ratings by understanding how identity thieves compromise our personal information.
Continuing Education
- New Jersey Real Estate - 3 Core Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Tracks
Big League Hardball: A Workshop for Commercial-Investment Practitioners
12-05-2018 1:00 PM - 4:00 PM
Room 301
The focus of this session is exclusively on how to buy, own and sell commercial-investment real estate for maximum profit. In addition to updates on current tax issues, the topic of return on equity will be covered in detail. It’s a powerful way to increase listings and make more sales.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
How to Finance a Purchase Using FHA/VA/Conforming Loans
12-05-2018 1:00 PM - 4:00 PM
Room 404
With so many loan choices it is easy to become overwhelmed. Do your clients go with an FHA loan, VA loan, or a conforming loan? Many people get paralysis of analysis when confronted with so many options, especially when those choices are not fully understood.This session will train the real estate professional about the important differences between these popular but misunderstood loan programs including FHA, VA, Conforming (FNMA, FHLMC) and construction loans.
Generally speaking, FHA loans have been looked upon as loans for second class borrowers where in reality these loans have helped hard working Americans fulfill their dream of owning their own home. In addition, this class will also teach the agent the history of why FHA, VA and the secondary markets were created. They will be shocked to learn how much the FHA and VA programs have benefited the American homeowners as well as the American economy since the Great depression. Rather than focusing on JUST the loan product, the agent will come away with a new and fuller understanding of the entire process. This class will help demystify the process of these fantastic loans.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Post, Tweet or Chat! Managing Risk in Communication & Advertising
12-05-2018 1:00 PM - 4:00 PM
Room 402
As our real estate world becomes more Virtual and less Bricks & Mortar how do we apply the laws regulations and ethics to our Virtual Office? This session will provide the knowledge, skills and tools to manage your communication, advertising and social media in a legal, ethical and successful manner. This class is ideal for brokers and mangers but also great for the agent on the street or should we say, “in the cloud”. Repeat of Wednesday am.
Continuing Education
- New Jersey Real Estate - 3 Core Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Tracks
Session Handouts
Solutions to Today’s Toughest Listing Objections
12-05-2018 1:00 PM - 4:00 PM
Room 311
With all of the challenges that agents face today, the ones that they still have the most trouble with are the face to face, at the kitchen table objections, concerns, stalls and conditions they receive from the homeowner. Most agents have an answer, but that answer is not always very convincing or persuasive. Attend this session to learn how best to prove your value to potential clients.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
Session Handouts
Tech Ethics: The Code, Social Media & Technology
12-05-2018 1:00 PM - 4:00 PM
Room 201/202
Designed to meet NAR’s Code of Ethics training requirement, this session focuses on how technology has changed the Code. Participants will get new tools and tricks to help them better serve their clients with the latest technology and the updates they need to know to avoid violations. Repeated Thursday, 9-12pm.
Continuing Education
- New Jersey Real Estate - CE Pending
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
The Real Truth About Reverse Mortgages
12-05-2018 1:00 PM - 4:00 PM
Room 401
Although Reverse Mortgages have been around for more than 20 years in the United States, there still remains a wide gap between how the program truly works and the knowledge of even the most seasoned real estate professionals. That lack of knowledge translates to a poor understanding by the homeowner of the benefits available to them.This course will teach the Real Estate agent everything they need to know about this simple and straight forward product in order to enhance the buying experience of everyone involved but especially their customers.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Transaction Management
12-05-2018 1:00 PM - 4:00 PM
Room 302
This session covers the fundamentals of sound transaction management: how to take a client from the point of an accepted offer through all the pitfalls of the inspection; contract formation; mortgage; title; walkthrough; closing; and insurance process. A hypothetical of a very difficult transaction is used throughout the session as an illustration of the types of issues that can come up while trying to get a deal through closing. Participants will learn how to be proactive to avoid transactional delays in their deals, and how to resolve them when they come up.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
Get Sticky! Achieving Your Goals in Business and Life
12-05-2018 1:30 PM - 2:30 PM
Room 421
Anyone can set goals and write them down, but the trick is getting them to “stick,” working on them until they become reality. Participants will learn an easy but effective “Get Sticky” formula for accomplishing their SMART goals that will give them greater clarity and focus to get more done in less time.
Move over HGTV, here comes HYRE TV. Learn how to host your own real estate show. We will discuss all the tools necessary to get the job done by yourself or with a team. Participants will discuss what equipment, software, programs and apps to invest in to give their show a professional look. The class will demonstrate the different ways that you can you use a talk show type format on social media to market better to consumers and demonstrate your real estate expertise.
Managing Textpectations 5-Star Reviews from Millennial Consumers
12-05-2018 1:30 PM - 2:30 PM
Room 415
There are 80 million millennials in America alone and they represent about a fourth of the buying power. With the changing generation, companies and agents have been struggling to connect because traditional methods have been proven ineffective. In the session, participants will learn how to attract, service, and close with Millennial and become their agent for life.
To understand and demonstrate that social media platforms can be used in a sales capacity as part of their listing presentations, sales process and Real Estate Services. Today’s NEW marketing strategies are evolving faster than most can keep up with. Agents and Brokers will learn specific strategies that can win them NEW Listing Business.. Social Media is not just a THING, it’s simply todays Marketing Platform. When we begin to understand that these platforms are not just a place to be social, but rather GREAT marketing tools, we win new business. This session will focus on ways to use the many Social Platforms and Marketing Strategies of TOP Producers, to Win New Listing business. Listings empower the agent to create more marketing, more buyer leads and more activities. With some of the strategies shared in this session, you will not only have a unique advantage on Listing Presentations, but also a much better understanding of Visual Marketing.
This presentation builds skills in serving Consumers with market knowledge and insight, consistent contact with valuable real estate information and insight and relationship building. Repeat of Tuesday am.
Death, Defects & Disclosures
12-05-2018 1:30 PM - 3:30 PM
Room 318
Join two lawyers for a discussion and explanation of the rules regarding disclosure. Recent legal issues, cases and decisions affecting the real estate industry and obligations concerning the disclosure of physical and psychological conditions will be covered.
Continuing Education
- New Jersey Real Estate - 2 Core Credits
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Session Handouts
What is the Secret to Success in Real Estate? In this pro-gram, veteran Florida Broker Jason Jakus talks about Integrity, Competency and Caring. From generating a business plan to connecting with your ‘inner Techie’, he’ll show you a step by step plan to generate MORE success in your real estate practice, whether you’re brand-new or a 20-year veteran.
Tracks
Session Handouts
zipForm® Plus Brokerage Edition is the powerful solution with the flexibility and administrative tools that brokerages need to operate smoothly every day. Broker accounts offer a multitude of versatile options, including the capability to manage multiple office locations, individual agents and teams of agents – all in one easy-to-use, integrated application.
With a brokerage account, zipLogix™ solutions provide administrative features for brokers which allow seamless management of transactions and forms as well as the ability to generate reports on agent, office, and corporate levels. In addition to executive reporting, brokers have the ability to track and monitor agents’ transactions and set up group templates and clauses. Additional management functions designed to help with efficiency and risk management
are also available.
Streamline office workflows and eliminate repetitive paperwork while never leaving the application with
zipForm® Plus Brokerage Edition.
No Hitting Allowed!
12-05-2018 2:00 PM - 4:00 PM
Room 408/409
Negotiation is the name of the game in successful real estate transactions. Working with a wide variety of personalities within the industry and with the public can be frustrating to say the least. In this session, participants will explore some “deal killers” and “killer techniques” that will get you what you want, when you want it while remaining professional and ethical with every person you’re dealing with – and No Hitting Allowed!
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- Pennsylvania Real Estate - 2 Credits
Tracks
Session Handouts
Third party companies are either trying to steal your customers outright or trying to steal your customers just to sell them back to you. Either way you’ve got to stop buying leads and start generating more of your own. In this session, you’ll learn:
- where 83% of the business is going to come from and how to increase your share.
- Why top producers are now becoming hyper local experts and using that expertise to out produce the rest of the market.
- How to geo-target your market and find the motivated sellers and get them to contact you.
- How to triple the amount of repeat and referral business you now receive.
Repeat of Wednesday am.
In this session you will learn:
- How to retain clients from your social media platforms
- Incorporate free publicity into your marketing strategies
- Make use of FREE social media and PR tools together to gain massive exposure and success for your business
Ready to roll your sleeves up and be prepared to walk out with something you can use in your business today? Facebook LIVE is a proven tool to get your local market to pay attention to what you’re doing. This class will cover more than just hitting the “live button” We will cover how to use “story telling” as a means to share your message about your listings, buyer/seller experiences and tell the story of your local community. If you have ever wanted to be the “local market expert” a “social media influencer” in your community or start using social media this class is for you. We will go thru specific use cases and develop a plan that is unique to each agent and the message they want to deliver.
With Instagram being at the Forefront of Visual Marketing and the fastest growing platform to gain audience attention, it’s a must know platform for Marketers. Real Estate agents and Brokers need to be more Visual in their marketing efforts due to our consumers online activities. In this session Jeff will not only share the Strategies to get the most attention, but also the ways to grow your audience in a relevant, local strategy. From #hashtags to emojis to Instagram stories, this session is a must attend to know ALL you need to know about the evolving Instagram platform. Repeat of Wednesday am.
Keynote: Outrageous Authenticity
12-05-2018 4:30 PM - 5:30 PM
06
December
Thursday
Best Practices for Condomunium and Planned Unit Development (HOA) Re-sales
12-06-2018 9:00 AM - 11:00 AM
Room 419
This session is designed to dispel common misunderstandings about the resale process. This contingency is frequently misunderstood by not only buyers and sellers but also agents and could end up costing the sale. Participants will learn about how the law vies the contingency period, when buyers and sellers are able to exit the contract and how the management company works with the agent on the resale documents.
Continuing Education
- New Jersey Real Estate - CE Pending
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Cyber Security, Technology, & Real Estate
12-06-2018 9:00 AM - 11:00 AM
Room 304
During this two-hour relevant, informative, and comprehensive presentation, participants will learn about the interdependence of increased cybercrime and recent technological advances in today’s Real Estate market. Through case study analysis, interactive media, and field anecdotes Matthew Cohen, Esq., Principal and Title Officer of Two Rivers Title Company, LLC will bring to life the importance of vigilance when protecting clients’ money and personal information. Participants will leave with tools and recommendations on how to integrate this knowledge directly into their daily business.
Continuing Education
- New Jersey Real Estate - 2 Core Credits
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Put Your Clients Property in the Best Light
12-06-2018 9:00 AM - 11:00 AM
Room 404
In this session participants will be able to properly position their client’s property to exceed service expectations through out the real estate transaction. Agents will demonstrate the skills necessary to promote the property while avoiding misrepresentation and copyright infringement. This level of service will allow the homeowner to achieve their sale’s goals.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
- Pennsylvania Real Estate - 2 Credits
Successfully Selling, Financing & Closing on HUD Owned Homes
12-06-2018 9:00 AM - 11:00 AM
Room 401
HUD is the largest seller of REO properties in the US and offers unlimited opportunities for licensed real estate agents and brokers in all states. The basic HUD rules and regulations are similar for all states and the same agreements of sale are used. This session is designed to teach real estate professionals about HUD/REO sales opportunities, so they’ll be able to share this information with their clients and help them through the buying process. Repeat of Tuesday am.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
Session Handouts
Using RPR to Better Serve Buyers & Sellers with Data & Analytics
12-06-2018 9:00 AM - 11:00 AM
Room 301
In this session, participants will learn how to utilize REALTORS Property Resource™ as a tool for applying integrated data sources to better serve home buyers and sellers. The session includes an overview of specific features such as Property History, Value Refinement, Market Activity, and Neighborhood information. It also includes information on how to create a comparative market analysis (CMA) and reviews Chart and Graph comparisons to educate consumers on market conditions. Finally, the session provide an in-depth review of RPR Mobile™.
Continuing Education
- New Jersey Real Estate - 2 Elective Credits
- New York Real Estate - 2 Credits
Home Energy Efficiency for Real Estate Professionals
12-06-2018 9:00 AM - 12:00 PM
This course provides real estate licensees, appraisers and assessors with a foundation in applied building science, construction fundamentals and building inspection. Additionally, it covers measurement techniques, residential mechanical systems, HVAC efficiency and appliance safety diagnostics, ventilation and air quality, health and safety, base load usage, appliance and lighting surveys, energy modeling, audit reports and work scope generation.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
- New Jersey Appraisal - 3 Credits
- New York Appraisal - 3 Credits
- Pennsylvania Appraisal - 3 Credits
Inspiring Success with Real Estate- The Millionaire Retirement Investor
12-06-2018 9:00 AM - 12:00 PM
Room 311
In this session, real estate licensees will learn how wealth can be built by consumers using IRA real estate investing. From learning to build a retirement portfolio with real estate and discovering the basics of IRA real estate investing, to understanding the dos and don’ts, risks, and taxes associated with retirement account investments, licensees will be able to introduce this concept to their clients and guide them along the way.
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
Tech Ethics: The Code, Social Media & Technology
12-06-2018 9:00 AM - 12:00 PM
Room 308/309
Designed to meet NAR’s Code of Ethics training requirement, this session focuses on how technology has changed the Code. Participants will get new tools and tricks to help them better serve their clients with the latest technology and the updates they need to know to avoid violations. Repeat of Wednesday am.
Continuing Education
- New Jersey Real Estate - CE Pending
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits
Session Handouts
The Consultative Presentation: A Client-oriented Approach to Listing & Buyer Presentations
12-06-2018 9:00 AM - 12:00 PM
Room 302
Turn your presentations around and build rapport faster with a client-oriented approach. In this session, you’ll discover how breaking away from the traditional approach to listing presentations and how a thoughtful approach to planned buyer presentations can transform your level of success!
Continuing Education
- New Jersey Real Estate - 3 Elective Credits
- New York Real Estate - 3 Credits
- Pennsylvania Real Estate - 3 Credits