2019 Convention Session

Marketing to Multi-Cultural Customers

12-11-2019 11:30 AM - 12:30 PM

NJRE - 1 Elective
NYRE - 1 Credit

Michael Lee

Room 417

Unfortunately, many agents unintentionally insult multicultural clients at least three times in the first 30 seconds! Whether you are a residential or commercial real estate professional, you could be missing out on a rapidly growing segment of the population – foreign-born and multicultural consumers – either by not knowing how to connect with them or by offending them. In this session, you’ll gain insights to make you a more sought-after professional, better equipped to serve diverse consumers.

Continuing Education
  • New Jersey Real Estate - 1 Elective Credits
  • New York Real Estate - 1 Credits
Session Handouts